10th anniversary of Kristal Center
Kristal Center, one of the shopping malls in Tirana, marked an important milestone this year: its 10th anniversary. To celebrate its anniversary, Kristal Center lift the curtain on a year-long of festivities, entrusted to McCann Tirana with the communication development. The purpose was to be thankful and reward their loyal customers and collaborators. One of the main tasks of the agency was refreshing the composition of the logo, aiming for a more modern and standardized communication. The visual style was based on the very same lifestyle that Kristal Center has offered to the community during this decade, going beyond the shopping center itself to all-inclusive leisure activities. The focus lies on the "10 year" landmark, an important milestone in one's life, but also a good opportunity for a fresh start. This was complemented further by various illustrations and symbols that coupled with bright colors aim to represent the intensity of celebrations and make the visual look even more appealing. The 10th anniversary logo, brought to life in 3D was widely used in all communications. Beside OOH, the campaign included radio, web and social media channels as well.