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This is the main privacy policy for McCann Tirana and for certain services provided through these and other websites and applications which is in line with the European legislation (GDPR 2016/679) in force and the provisions of Law no. 9887, dated 10.03.2008 “On the protection of personal data”, of the decisions and instructions of the Commissioner for the Protection of Personal Data and the Regulation, to which this policy refers expressly and completely.
McCann Tirana works with various companies, including data providers, advertisers and publishers, to measure the effectiveness and reach of content viewed or listened to on the internet and radio, no matter what kind of device people use to consume it. For example, we help advertisers better understand campaign performances across TV, radio, computer and mobile audiences.
This Privacy Policy applies to all information collected about you by McCann Tirana, regardless of how it is collected or stored, and describes, among other things, the types of information collected about you when you participate at market survey, how your information may be used and when it may be disclosed, how you can control the use and disclosure of your information, and how your information is protected.
In this Privacy Policy, we will discuss the following topics and more:
There may be other privacy policies that apply to certain services we provide. Please read these when you register or subscribe for these services on these sites.
At McCann Tirana, we collect different types of information about our users for four main reasons:
We will only retain your personal data for as long as necessary to fulfill the purpose for which it was collected or to comply with legal or regulatory requirements.
McCann Tirana may collect data about the content that was viewed (e.g., which ad campaign, or which program episode), where the content was viewed (e.g., on which website or in which app), and general information about the device on which the content was viewed (e.g., tablet or smartphone, advertising identifier, IP address, operating system).
Data from one of our lines of services is then matched with data from other companies that recognize their own users or that collect data about consumers generally. These other companies provide Nielsen with aggregated or pseudonymous audience statistics. We do not tell these third parties what content their users have viewed, and McCann Tirana never learns the identities of the other companies’ users.
We do not identify, or attempt to identify, the individuals when we conduct market research.
Our company randomly present short surveys to users who may or may not have been exposed to our clients’ content. Responses are voluntary. If a viewer responds to a survey question, the response is stored in a database. The surveys do not ask for or collect any directly identifiable data.
Newsletter registration
The agency’s website provides the electronic newsletter of I&F Group, featuring news from companies and agencies operating within I&F Group, to which users can volunteer to sign in or check out at any time. User email address will be used solely for sending emails exclusively from this source, concerning the I&F group business. Neither user email address nor user identity will be sold, leased, rented or disclosed to individuals or organizations outside I&F Group or provider that we use for sending this newsletters. Users can remove themselves from the electronic newsletter’s mailing list at any time by following instructions for unsubscribing option at the end of every newsletter.
I&F Group mainly use Mail Chimp service provider for sending newsletters.
Personal Data collected: emails and other registration info that user provide
Place of processing: US – Privacy Policy
Many of our programs and websites allow you to send us an email. We will use the information you provide to respond to your inquiry. We will only send you general information via email. You should be reminded that email may not necessarily be secure against interception. Therefore, we suggest that you do not send sensitive personal data (such as your Social Security number) to us via email. If your intended email communication is very sensitive, or includes information such as your bank account, credit card, or Social Security number, you should use another alternative submission of data through a secure web page, if available.
We use this data to create a variety of insights, reports and analyses, including the composition of the audience that viewed certain content, or about the effectiveness of an advertising campaign.
McCann Tirana may also enhance or calibrate the data collected with other online and offline data sources and research tools, including Nielsen panelist viewing data (excluding individually identifying details). Other data sources may include social media or ecommerce sites. These additional sources allow us to perform more robust research and analyses concerning Internet audience demographics, preferences, and use.
We include only non-identifiable or aggregated data in our insights, reports and analyses.
To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with us from these sources by logging into your account and changing the settings in the privacy section.
After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalized based on what you have been reading on web site. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’.
McCann Tirana believes that you should have a choice about whether to contribute to our research and insights. If you are not currently in McCann Tirana activities and do not wish to participate in research, you may opt out, whenever you like.
We do not knowingly collect or store any personal information about children under the age of 16 and we do not offer any of our products or services directly to children under the age of 13.
You can update your personal information at any time, and change your marketing preferences by contacting our Data Protection Officer responsible for protecting information, Božidar Belić, bozidar.belic@ifmccann.com.
Depending on where you live, your personal information may be shared with the I&F Group of companies, which McCann Tirana integrated part, that are based in the Sweden, Norway, Croatia, Serbia and other countries where I&F Group has companies.
We will not share your personal information with others for marketing purposes unless you have given us your permission. If we have your permission, we will share your information only with other organizations we have chosen carefully.
If you visit an event organized by an event partner, data may be shared for event administration purposes.
We may make other organizations’ services available, through our sites, although we are not necessarily operating these sites. We process any information which we collect when you access a service provided by another organization under this privacy policy. Information these other organizations collect is governed by their own privacy policies.
We can access and release personal information to keep to relevant laws and government requests, to operate our systems properly and to protect both us and our users.
Any other organizations who access your information in the course of providing services on our behalf will be governed by strict contractual restrictions to make sure that they protect your information and keep to data-protection and privacy laws which apply. We may also independently audit these service providers to make sure that they meet our standards. We may use service providers to help us run these sites (or services available on the sites), some of whom may be based outside the EEA.
Please be aware that while visiting our sites/apps, Visitors can follow links to other sites that are beyond our sphere of influence. McCann Tirana is not responsible for the content or privacy policy of these other sites.
We use cookies for a number of reasons:
For more information about cookies and managing them, including how to turn them off, please visit our page on Cookies.
By using the sites you are agreeing to the use of cookies as described.
We use Google Analytics/GTM on our sites for anonymous reporting of site usage and for advertising on the site. Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of site/application, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy – Opt Out
Google Tag Manager is an analytics service provided by Google Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy
As you browse our sites, some of the cookies we place on your computer will be advertising cookies, so we can understand what sort of pages you are interested in. We can then display advertising on your browser that is based on these perceived interests. For instance if you have been reading a lot of food and drink articles, you may be shown more adverts for food and drink.
It is important to remember that none of the techniques we use will collect information such as your name, email address, postal address or phone number.
We may also share anonymized behavioral data with advertising partners, including commercial organizations that fund content labelled ‘Supported by’, ‘Paid content/Paid for by’ or ‘Advertiser content/from our advertisers’. This may mean that when you are on other websites, you will be shown advertising based on your behavior on our sites. We may also show you advertising on our site based on your behavior on other sites.
Behavioral retargeting is another form that allows us and some of our advertising partners to show you ads based on your browsing patterns and interactions with a site away from our sites. For example, if you have visited the website of an online clothes shop, you may start seeing ads from that same shopping site displaying special offers or showing you the products that you were browsing. This allows companies to advertise to you if you leave their website without making a purchase.
If you want to opt out of receiving online behavioral advertising, this does not mean that you will no longer receive advertising when you are using our sites. It just means that the advertising you see will not be customized for you.
Advertising on mobile devices may require the collection and sharing of the unique device ID with companies who purchase advertising space on the mobile application.
Advertising remarketing and behavioral targeting that we may use:
Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy – Opt Out
Facebook Custom Audience (Facebook, Inc.)
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.
Personal Data collected: Cookies and email address.
Place of processing: US – Privacy Policy – Opt Out
Remarketing through Google Analytics for Display Advertising (Google Inc.)
Google Analytics for Display Advertising is a remarketing and behavioral targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie.
Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy – Opt Out
Our sites contain links to other websites from which we may earn revenue. Our articles are never influenced by advertisers or affiliates, nor are they written for the purpose of promoting a product, except when clearly branded as a ‘sponsored by’, ‘brought to you by’ or ‘supported by’ ‘Supported by’, ‘Paid content/paid for by’ or ‘Advertiser content’/’from our advertisers’ to represent sponsored content, advertisement features and foundation funded features respectively.
Under the General Data Protection Regulation (EU 2016/697) and Albanian legislation in force we have to say who the ‘data controller’ is for McCann Tirana and services provided through our websites. The data controller is the organization responsible for protecting information, in our case,the certified Data Protection Officer is Božidar Belić.
If you would like access to or a copy of the personal information we hold about you, to request a correction, or have any questions about how we may use it or to make a complaint, please contact the Data Protection Officer at the address shown above.
Complaints will be dealt with by the Data Protection Officer, and will be responded to within 30 days at the latest.
Also, any interested party has the right to file a complaint with the Commissioner for Personal Data Protection (info@idp.al) if he considers that the rights recognized by Law no. 9887, dated 10 March 2008 “On the Protection of Personal Data” have been violated as a result of personal data processing by McCann Tirana.
Should we elect to change our privacy policy we will post the changes here. Where the changes are significant, we may also choose to email all our registered users with the new details. Where required by law, will we obtain your consent to make these changes.
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