AADF Annual Report 2023: New narratives

McCann Tirana has been entrusted again with creating and developing the 2023 annual report for the Albanian-American Development Fund, continuing its role as a longstanding communication partner.

Under the “New narratives” theme, the creative approach of this year’s Annual Report features a bold minimalistic design style, with light and fresh pastel colors, combined with monochromatic photography. 

With a special focus on the Pyramid of Tirana, the users are initially immersed in a 3D interactive experience, to go further in a harmonious flow throughout all projects and milestones that the Albanian-American Development Fund exeeded in different fields. The annual report data is enriched with fluid animations and hidden visual elements, to create a memorable user experience.

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You can enjoy the full Albanian-American Development Fund 2023 Annual Report in the digital format, and also check our earlier work for AADF. 


Senior Art Director / Nertila Pere
Art Director / Belar Rama
Creative Director / Flonia Vasia Gjollma
Client Service Director / Çeltina Lloshi
Account Manager/ Akile Hoxha
Head of Digital / Eugen Kullolli