After celebrating its 10 years of success, the LEAD Albania program began a new decade with a full rebranding. The creation of the new brand image was assigned to McCann Tirana.
LEAD Albania is a fellowship program of the Albanian-American Development Fund that aims to provide gifted young Albanian professionals with first-hand experience in governing Albania. The program envisions that Fellows will not only learn in their positions but they will also contribute significantly to the productivity, efficiency, and innovativeness of the host institutions.
The new identity reflects a fresh and modern design that envisions the program’s mission and values. The logo symbol is created from the main name’s first letters, intersecting to create a door that symbolizes the program’s vision and future possibilities. The color palette holds institutional blue, along with purple and emerald, green, both representing ambition and new beginnings. The graphic device deriving from the logo, highlights the main communication and photography in the visual applications in its core center. A full brand book was developed for the LEAD Albania new brand, giving the program’s visual identity a fresh and innovative approach.
Team:
Flonia Vasia Creative Director
Nertila Pere Senior Art Director
Çeltina Lloshi Client Service Director
Pavlo Lera Account Manager
