McCann Tirana was entrusted with the creation and development of the Albanian-American Development Fund’s 2022 annual report, having served as their communication partner for six years running.
The annual report incorporates a cutting-edge digital approach to present the most noteworthy and interesting events to the audience pleasantly.
Inspired by Albania and the United States of America’s 100-year friendship, this year’s report showcased all the milestones that AADF exceeded on various cultural, social, touristic, and economic projects, as a magnificent historical journey.
With a minimalistic style, the design featured retro stylized photography, combined with bold headlines and clean typography.
The viewer experience was transformed into a voyage through time by the grainy paper textures of the minimalistic and classic design style, blended with retro photography and clear typography. The report data was enhanced with themed visual devices and smooth animations, ranging from gritty textures to full-color pages.
Creative Director / Flonia Vasia Gjollma
Art Director / Nertila Pere
Junior Art Director / Kristi Çunga
Client Service Director / Çeltina Lloshi
Account Manager/ Pavlo Lera
Head of Digital / Jonida Zguro