German October ‘Embraces Diversity’ through cultural activities in Albania

This year, the German Embassy celebrates German October in Albania under the motto “Our diversity is our strength”, and McCann Tirana was assigned to create its main visual identity. As in previous years, the embassy will present different aspects of German culture and organize projects that promote exchange between the two countries. These projects will convey the positive image and good name of Germany and German October in Albania.

The visual identity for German October 2023 draws inspiration from the beauty of human diversity. A centered silhouette symbolizes unity and inclusivity. The main human silhouette stands out from the background with a vibrant array of diverse portraits and artistic elements, representing the thematic essence of German October and its various cultural activities.