The latest campaign by Coca-Cola aimed at bringing people together and bridging divides through a good meal and a Coke.
To convey this message among several other channels the agency was tasked to bring a refreshed and striking new look for the bus stations in Tirana.
The agency opted for a total branding of the stations with an additional old school looking roof that resembles the food corners back in the “good old days”. This look makes the stations friendlier and provides a nice visual experience for everyone around them.
Fully in line with the brand strategy the messages were delivered successfully and the stations sparked interest and received very positive feedback from all the stakeholders.