McCann Tirana takes the fight to the enemy, by raising awareness on unprotected sun exposure in the Albanian seaside.
Joining UM global Impact Day on 25 July, volunteers from McCann Tirana staff equipped with tactical gear, such as hats, sunscreen sprayers among other skincare tools, met with beachgoers in Gjiri i Lalzit, one of the biggest beaches in the country.
“Use some sunscreen before it becomes a problem” was the slogan McCann Tirana used to raise awareness on improving skin care during the summer season.
The team targeted mainly people who showed signs of sunburn and in several cases convinced them and subsequently, rolled their sleeves and applied sunscreen on given people.
Impact Day is part of Universal McCann (UM) “Better World” program for acts of volunteer community.