Tepelene Water entrusted McCann Tirana with the creation of an image campaign, to communicate the origin, qualities and importance of water in our lives. Inspired by history, the creative concept went beyond by reminiscing the origin of this iconic Albanian water source and recreating a tie to the origin of life itself.
The TV commercial was based on this concept. It strives to pair together heartfelt words with the power of nature, human emotions and music. Iso-polyphony, a traditional part of southern Albanian folk music, enlisted among the UNESCO intangible cultural heritage, was chosen by the agency as the music of this TVC. The historical folk song “Give Me a Water Drop” was recorded with a modern twist, combining iso-polyphonic voices with electronic music and nature sounds.
With an impressive combination of fabulous landscapes, an ancient aqueduct and a breathtaking waterfall, prominent views of TVC characters were reflected in the OOH materials as the main images of the campaign, highlighting the values of Tepelene Water through clean and fresh tones.
The communication campaign also embraced digital channels to create an even closer connection with the audience.
Creative Director / Flonia Vasia Gjollma
Art Director / Nertila Pere
Junior Art Director / Anila Kondi
Junior Art Director / Kristi Çunga
Client Service Director / Çeltina Lloshi
Account Executive / Milva Avrami
PR Coordinator / Genta Hodo
Media Manager / Elona Zebi
Senior Account Manager / Jonida Zguro
Social Media Manager / Aurora Sotiri
Production House / Anima Pictures
Musical Production / Shkodra Electronic
Photography / Henri Koci