Webhelp, the leading company in Europe for business solutions and customer care, entrusted McCann Tirana with the communication campaign for the opening of its offices in Albania. Known as a people-first company, Webhelp aimed to raise public awareness through the campaign as well as to communicate vacancies.
McCann’s creative approach was based on transforming informative communication into fresh messages that engaged the audience with the aim of raising awareness about Webhelp as well as creating curiosity. To present Webhelp as a new career possibility, the communication carried an optimistic tone of voice that reflected human truths behind success. The visual style, clean and message-focused, could easily enrich other campaign materials as well as provide a flexible solution for a switch to tactical communication.
A special outdoor installation was created to emphasize the brand philosophy as a people’s first company. The main logo shape of Webhelp was turned into a mirror through which passers-by could see their own reflection as a reflection of their future, and how much they would see themselves at Webhelp.
The communication was further enriched by the digital campaign and the PR which were combined in several activities with media partners for the presentation of Webhelp, offices, expertise and the opportunity that the launch of Webhelp brings to the Albanian marketplace. Traditional social media channels further enriched the media mix.
Creative Director / Flonia Vasia Gjollma
Art Director / Nertila Pere
Junior Art Director / Anila Kondi
Junior Art Director / Kristi Çunga
PR Coordinator / Genta Hodo
Media Account Manager / Gerti Lezi
Senior Account Manager / Jonida Zguro
Head of Digital / Elvin Civici