Agrotime, a platform promoting around 260 tourist farms and taste journeys, was launched in December as the first application dedicated to agritourism. McCann Tirana was part of this project from the beginning.
From finding a marker name for the app, to the whole concept of the campaign and its execution, McCann Tirana made sure that more people found out that there is an app that simplifies looking up agrotouristic locations to spend the weekend while also creating a new promotion window for agro-entrepreneurs.
The visual concept is also related to the ease of finding, through the symbol of the location marker and the color green, a symbol of nature and hope.
Agrotime was launched in December with an event, in the presence of the Minister of Tourism and Environment Mr. Blendi Klosi, the Minister of Agriculture and Rural Development Mr. Bledi Çuçi as well as representatives of GIZ and Sustainable Rural Development (SRD).
The applications of the creative concept were also adapted into informative and promotional materials, which were also made available for the farms and agro-tourism included in the application.
The communication campaign delivered Agrotime all over the important most relevant communication channels, exceeding of 8 thousand app installs.
Creative Director / Flonia Vasia Gjollma
Art Director / Nertila Pere
Junior Art Director / Kristi Çunga
Junior Art Director / Anila Kondi
Client Service Director / Çeltina Lloshi
Senior Account Manager / Jonida Zguro
Social Media Manager / Aurora Sotiri
Head of Digital / Elvin Civici