CoSolve-19, a restart for businesses affected by the pandemic

By the end of 2022, around 900 MSMEs will be supported by the CoSolve-19 advisory facility in mitigating consequences of the Covid-19 crisis in Albania.

The CoSolve-19 facility, a joint initiative of the German Government and the Albanian Government, implemented by GIZ, aims to support micro, small and medium enterprises (MSMEs) in agriculture, tourism and other sectors, to successfully overcome the economic crisis caused by the Covid-19 pandemic.

McCann Tirana was entrusted as the communication partner with the purpose of creating the name and visual identity and to devise and then bring to life the communication campaign for CoSolve-19. Another aspect of the collaboration included finding a technical solution for an interactive website where users could get informed and submit their applications.

cosolve-19 logo

cosolve-19 key visual

The creative approach of the campaign started with the creation of the name of the facility, Co-Solve 19, to reflect the solution as part of its identity. The logo symbol represents the philosophy of the program by combining communication symbols through simple iconic shapes. As for the conceptual approach, the TV spot and the visual style touch the authenticity of a difficult situation for the Albanian business. With the symbolism of the door that opens letting light in, the spot aims to convey hope in difficult times for small business, introducing new opportunities for the present and the future.

cosolve-19 citylights

cosolve-19 website

The promotional campaign echoed the message for the launch of CoSolve-19 on TV, OOH and digital. Following the collection of applications, CoSolve-19 has moved on to selecting businesses that will benefit from the first phase of consulting programs.

CoSolve-19 will announce a second call soon. If you are interested, you’re invited to browse the website.

TEAM

Creative Director / Flonia Vasia Gjollma

Junior Art Director / Kristi Çunga

Art Director / Nertila Pere

Junior Art Director / Anila Kondi

Client Service Director / Çeltina Lloshi

Account Executive / Milva Avrami

Media Manager / Elona Zebi

Senior Account Manager / Jonida Zguro

Social Media Manager / Aurora Sotiri

Head of Digital / Elvin Civici

COLLABORATORS

Production House / Anima Pictures

Photography / Henri Koci