By the end of 2022, around 900 MSMEs will be supported by the CoSolve-19 advisory facility in mitigating consequences of the Covid-19 crisis in Albania.
The CoSolve-19 facility, a joint initiative of the German Government and the Albanian Government, implemented by GIZ, aims to support micro, small and medium enterprises (MSMEs) in agriculture, tourism and other sectors, to successfully overcome the economic crisis caused by the Covid-19 pandemic.
McCann Tirana was entrusted as the communication partner with the purpose of creating the name and visual identity and to devise and then bring to life the communication campaign for CoSolve-19. Another aspect of the collaboration included finding a technical solution for an interactive website where users could get informed and submit their applications.
The creative approach of the campaign started with the creation of the name of the facility, Co-Solve 19, to reflect the solution as part of its identity. The logo symbol represents the philosophy of the program by combining communication symbols through simple iconic shapes. As for the conceptual approach, the TV spot and the visual style touch the authenticity of a difficult situation for the Albanian business. With the symbolism of the door that opens letting light in, the spot aims to convey hope in difficult times for small business, introducing new opportunities for the present and the future.
The promotional campaign echoed the message for the launch of CoSolve-19 on TV, OOH and digital. Following the collection of applications, CoSolve-19 has moved on to selecting businesses that will benefit from the first phase of consulting programs.
CoSolve-19 will announce a second call soon. If you are interested, you’re invited to browse the website.
Creative Director / Flonia Vasia Gjollma
Junior Art Director / Kristi Çunga
Art Director / Nertila Pere
Junior Art Director / Anila Kondi
Client Service Director / Çeltina Lloshi
Account Executive / Milva Avrami
Media Manager / Elona Zebi
Senior Account Manager / Jonida Zguro
Social Media Manager / Aurora Sotiri
Head of Digital / Elvin Civici
Production House / Anima Pictures
Photography / Henri Koci