German October returned with many cultural activities and as per tradition, McCann Tirana was involved in the creation of the concept for all communication materials to properly convey the return of the most important cultural event for the German Embassy in Albania.
Under the moto: “Forca! Wir machen weiter” – translated “Forca! We keep going”, the concept for this October was a manifesto of life and arts, expressed through the choice of of lively colors and images as a symbol for stage arts.
Visuals were adapted for all the materials, for the website and socials and also in the traditional German October postcards. A short video was also produced to promote the 15th edition of German October.