Noise has become a soundtrack to our everyday life. Construction sites, overflowing traffic and buzzing music from bars or pubs are turning into a normality for us. That is why McCann Tirana, chose to raise awareness on the level of noise pollution in the captial . Creating a campaign on social media, McCann Tirana used the capital’s most known statues to deliver its message. Backed by official statistics, they showed citizens the levels of noise pollution of the areas that they live, work, or just walk by every day. By joining UM Global Impact Day, part of “Better World” program, McCann Tirana team took the fight to the city’s main square, organizing a protest near the monument of national hero Skanderbeg.
Download the images of the campaign here: