The most important drink in the world: a new campaign for Tepelene water

Tepelene Water, one of the major brands in the water market in Albania, this year decided to refresh its communication efforts with a brand new campaign and message. This shift in creative direction as well as the implementation of the campaign was assigned to McCann Tirana, marking the beginning of a new partnership with a leading water brand in the market.

Marking a strong shift towards a new approach, together with the client, the agency decided to leverage the strength and qualities of the water in the new campaign. The new creative direction encapsulated in the best way possible all the qualities of the Tepelene Water. A fresh look, clean and bright visuals, uplifting tone of communication and loyal to the quality this Water brand represents. After all, it’s not just water, it’s TEPELENE Water.

The main mean of communication, the TV spot, tells the story of a young couple visiting a friend of theirs who happens to be a Water Sommelier. During their conversation in the table he explains in detail to their friends that they have been thinking of water in the wrong way all their life. It’s not just water, as some may think, it’s the most important drink in the world hence it’s qualities and properties are very important when choosing what to drink. The TVC aims at telling the story of everyone who needs to look at water from a different perspective, as it is the most important drink in our lives.

uje tepelene campaign poster

uje tepelene bus station

uje tepelene citylights

The campaign was implemented also in OOH with beautiful visuals that extended part of the TVC with packshots and the key takeaways from the Spot to bring it closer to the local audience.


Creative Director / Flonia Vasia Gjollma

Art Director / Nertila Pere

Junior Art Director / Anila Kondi

Junior Art Director / Kristi Çunga

Client Service Director / Çeltina Lloshi

Senior Account Manager / Albi Beqiraj

Media Manager / Elona Zebi


Production House / Anima Pictures