SDA by Protik: Albania welcomes the largest programming academy in CEE

In October 2020, AADF in partnership with Protik Center, the Municipality of Tirana and the National Agency for Information Society launched the Software Development Academy by Protik. SDA is the largest programming academy in Central and Eastern Europe with headquarters in Poland and operates in over 35 cities across Europe. The academy has over 6,500 graduates, 600 qualified trainers and will offer programming languages such as Java, Python, PHP, .Net and Software Tester. SDA by Protik will offer a flexible program through the model “Bring Your Own Device” and aims to employ young professionals in the private and public ICT sector.

AADF entrusted McCann Tirana with the creation of informative animated videos as well as the organization and implementation of the launch event of the SDA  within Protik/TechSpace premises.

The visual style kept fresh, plain and clean graphic elements. Different characters were created as archetypes, each of them representing the students, course categories and tuitions. These characters were combined with themed elements in several infographic videos through smooth and clean animations.

Software Development Academy classroom

Software Development Academy gifts

The particularity of the launch event was the fresh design deployed in all the elements of the branding as well as the superior technology needed for delivering a hybrid event with physical presence of the invitees connected virtually with zoom participants and at the same time broadcasted live on AADF FB page.

The event was attended by the highest members of AADF organization as well as by Prime Minister Edi Rama, Mayor of Tirana Erion Veliaj as well as other members of the Albanian Official institutions.


Creative Director / Flonia Vasia Gjollma

Art Director / Nertila Pere

Junior Art Director / Kristi Çunga

Client Service Director / Çeltina Lloshi