Throughout the year, Intesa Sanpaolo Bank in Albania shifted its tone of voice to quickly adapt to the pandemic situation. Its innovative and alternative banking channels were broadly communicated to encourage costumers towards safeness and wellbeing.
The latest Intesa Sanpaolo Bank Albania corporate campaign created by McCann Tirana, puts a light onto the most important thing, life itself. Life happens everywhere, every day, in every moment, in our homes, our projects, our future decisions. Under the claim “We care of what you care about”, the campaign tone of voice presents to the audience a reassuring brand that will always be there for them when needed.
Each of the TV commercial scenes, represents a part of everyday life, and how the bank products are crafted to fit every need.
The campaign aired on TV and social media channels, to bring it closer to local audiences.
Creative Director / Flonia Vasia Gjollma
Art Director / Nertila Pere
Client Service Director / Çeltina Lloshi
Senior Account Manager / Jonida Zguro
Media Manager / Elona Zebi
Production House / Anima Pictures
Photo Shooting / Andis Rado