Uji Tepelene took its first step towards a more sustainable future, by changing its vehicles into 100% electrical ones. It’s one of the first companies in Albania to aim for a more environmentally responsible business model.
McCann Tirana created an awareness campaign, with the slogan: “Drive into the future”. The importance of this journey was further emphasized by the visual style, which intertwined the graphic elements and images of the car itself, the main character of the campaign.
Communication was channeled on social networks through animated videos, informative images and to engage Uji Tepelene employees a framework and filter was also launched on Facebook and Instagram.
The PR campaign made sure to involve as many people as possible in the Tepelene environmental cause through interviews and press releases in selected media.
TEAM:
Creative Director / Flonia Vasia Gjollma
Art Director / Nertila Pere
Junior Art Director / Anila Kondi
Junior Art Director / Kristi Çunga
Client Service Director / Çeltina Lloshi
Account Executive / Milva Avrami
PR Coordinator / Genta Hodo
Senior Account Manager / Jonida Zguro
Social Media Manager / Aurora Sotiri
