Digicom, the fast internet brand, entrusted McCann Tirana with the concept and implementation of the back-to-school 2021 campaign, to communicate new special offers dedicated to students.
The campaign was conceived in the form of a short film intertwining the stories of two students about to start the new school year. This story is told through the eyes of their parents. For them, this new beginning marks a new phase, during which they will no longer be able to stand physically close to their children. However, thanks to the high-speed internet of Digicom, it will not be difficult at all for them to stay close virtually.
The 30-second TVC, broadcast on major national television stations, conveys the emotions of the moment of separation from parents along with the enthusiasm of daily challenges of today’s students. In other words, for them, learning is inseparable from the internet.
The communication was made through all major digital channels, social media and official website, as well as on OOH.
Creative Director / Flonia Vasia Gjollma
Art Director / Nertila Pere
Junior Art Director / Anila Kondi
Junior Art Director / Kristi Çunga
Client Service Director / Çeltina Lloshi
PR Coordinator / Genta Hodo
Social Media Manager / Aurora Sotiri
Production House / Anima Pictures