A2: Gener2 in an exclusive partnership with CNN

The Albanian media market is expected to add a new player. A2 will be the television station dedicated to news coming as an investment by Gener2, in an exclusive partnership with CNN, the world’s leading information provider.

In an attempt to bring together local resources and expertise with worldwide know-how and standards, the new station’s headquarters and main production hub will be situated in Tirana, supported by smaller information units in other cities across Albania and the region.

McCann Tirana has been selected as a communication partner for this initiative, a new testament to the expertise and professionalism that the communications agency can bring to the industry.

The TV station, expected to start work at the end of the year, will provide coverage for residents in Albania, as well as millions of Albanians who live abroad.

Read the full press release: link.