Lufra, one of the leading companies in the dairy market, this year marked an important milestone in its journey: 25 years by the Albanian table. Celebrations for this particular moment would certainly include all its customers, employees and partners.
The idea and the realization of communication campaign was once again entrusted to McCann Tirana. For this important event, the agency was tasked to conceive and build an integrated communication campaign.
For this occasion, a new brand approach was introduced with the aim to uplift the tone of communication, dressing Lufra as a storyteller, an approach that would allow to narrate Lufra’s story from a human point of view. This naturally allowed the introduction of Lufra as a young girl who lives every day free and authentic to her values, as a beautiful creature that turns her inspirational journey into a story to be told.
The main mean of communication, the TV spot, developed a story based on the above concept and at the same time subtly underlined every page from the unique history of the company, from the creation to present day.
In order for the message to be as full and as close as possible to customers, the communication of the 25th anniversary was also extended to the creation of a dedicated logo as well as a special packaging with a renewed focus on the promise of continuous quality.
The campaign included radio, social media, Web and OOH channels as well.
Art Director / Flonia Vasia Gjollma
Senior Art Director / Gazmend Pinjolli
Account Director / Alma Avllazagaj
Production House / Anima Pictures