Coca-Cola Summer Festival unleashed fresh sounds and energies for the thousands gathered in Tirana’s central square on July 4th, to celebrate summer feelings whilst intuning their heartbeats with the music.
Following the invitation from Coca-Cola to be #InTune with its way of experiencing summer, 25,000 people responded to the call and showed up to rejoice at the most anticipated open air festival in Albania.
Building on the memorable concerts it held over the past years, Coca Cola’s call to be #InTune with summer gathered some of the most celebrated musicians for the third consecutive year in Albania, while apart from those who joined the festivities on the square, many others followed the festival from their TVs.
Under a clear, starry sky, artists such as Xhensila Myrtezaj, Fifi, Alar Band, Klea Huta, Nora Istrefi, Renis Gjoka, Orgesa Zaimi, Klint Collaku, Dj Sardi, as well as the star of the night, Era Istrefi, lit up the stage with great music and amazing performances.
To add up even more entertainment into the entertainment, everyone had a chance to play fun and simple games before the concert, in order to win access to the backstage and meet with their music idols.
The show concluded midst applauses and cheering, and a vow was made to light up next summer with another unique experience from Coca-Cola.
As the last people left the square and its tiles were washed clean to reflect the summer moon, the promise of a unique 2020 festival lingered in the midnight air.
Creative Director / Gazmend Pinjolli
Art Director / Nertila Pere
Art Director / Kamela Kondili
Junior Art Director / Anila Kondi
Junior Art Director / Kristi Çunga
Client Service Director / Çeltina Lloshi
Senior Account Manager / Albi Beqiraj
BTL Manager / Flavia Hitaj
Senior Account Manager / Jonida Zguro
Coordination / Kuadr