McCann Tirana was entrusted by its partner, the home appliance giant, Globe, to inject fresh energy into their monthly campaign for air conditioners and refrigerators.
The objective? Capture attention in a bold, unconventional way.
And when it comes to bold and unconventional, McCann Tirana does it best.
The campaign’s core idea drew from the viral “Italian brainrot” trend taking over digital platforms worldwide. That’s how “TRRALALERO KONDICIONERO” and “TRRALALERO FRIGORIFERO” were born. Each featured a personified A/C unit and refrigerator in a hat and flip-flops, radiating vacation vibes and Gen Z appeal.
With over 450 shares, the A/C reel became the most shared post on Globe’s Instagram. Once the campaign expanded to outdoor, public engagement gave a hand. Younger audiences especially embraced it, posting Instagram stories, comments, and a TikTok video that reached:
It wasn’t just a witty campaign with trend-driven humor that went viral. It was a testament to the shared ambition between McCann Tirana and Globe to break the norm and stand out in a market where creativity often gets lost in the noise.
TEAM
Creative Director / Flonia Vasia Gjollma
Copywriter / Ani Xhafa
Junior Art Director / Gerald Syka
Account Manager / Akile Hoxha
Social Media Manager / Silvana Gjika