McCann Tirana was entrusted to craft a heartfelt corporate campaign for Intesa Sanpaolo Bank Albania, that reflects the bank’s core promise: to stand by its clients every step of the way.
Titled “Always by Your Side,” the campaign shines a light on the different paths people take in life, all fueled by dreams, ambition, and the desire to grow.
The campaign brings this vision to life by following a series of character-driven moments, each portraying individuals from different walks of life navigating pivotal stages in their journey.
From entrepreneurs and students to families and professionals, the narrative showcases how the bank is a constant, trusted presence in their growth.
Intesa Sanpaolo Bank positions itself not just as a financial institution, but as a long-term partner that evolves with you, offering tailored support at every stage of life.
TEAM
Creative Director & Copywriter / Flonia Vasia Gjollma
Account Manager / Akile Hoxha
Client Service Director / Çeltina Lloshi
Account Executive / Beha Koçishte
Head of Digital / Eugen Kullolli
Media Account Manager / Eda Brahimi
COLLABORATORS
Production House / Anima Pictures
Photography / Zeni Alia