We at McCann Tirana are big fans of eating healthy and consequently, we took great pleasure in assisting the expanding Albanian retail company, Eco Market, in solidifying its visual identity and creating a fresh and representative image online.
Given our experience in the retail business, the Agency was trusted with a specific request: the launch of a new website that would provide a solid upgrade on technology, structure and content over the current one.
The approach was clear: merging the latest technology with responsive design and a powerful and easy to use CMS thus giving the website longevity, a user-friendly feeling, easier access across different devices and a handful way to morph its structure with a content strategy as its backbone.
Additionally, the agency opted for a proactive approach regarding photography to be used on the new website. A photoshooting session preceded the launch of the website in one of the newly launched markets. Our team went for a slightly unorthodox approach. The images intentionally choose to put the focus on the products more so than on the surroundings bringing a different feel to the market, aiming to bring consumers closer to the market without any kind of boundaries.
A photo speaks more than a thousand words. Make sure you have a look at our selection from the photoshooting and don’t forget to visit Eco Market’s brand new website.
Senior Art Director / Gazmend Pinjolli
Account Executive / Joni Zhamo
Account Director / Alma Avllazagaj
Digital Account Manager / Elvin Civici
Photographer / Geljant Kaleci