The project “Assisting the national authorities of the Republic of Albania to decrease the risk of weapon proliferation and misuse of Small Arms and Light Weapons (SALW) aims to support the Republic of Albania’s efforts to implement OSCE commitments in the field of preventing and combating SALW proliferation, thus contributing to regional security and stability of the country. To enhance the visibility of the project to the key partners, governmental institutions, and the public, OSCE’s presence in Albania needed to create and develop a memorable, recognizable, and distinguishable visual identity for SALW. The visual identity and the communication materials package and the promotional video were assigned to McCann Tirana.
The project’s visual style is treated with a fresh, iconic, and modern look. Each element is unique in its form but is created through the same clean graphic shapes. This solution gives the project its visual uniqueness as iconic images are clearly identifiable in such a way that many people would instantly recognize such visuals and what they represent.
The slogan “It takes courage to be gun-free” highlights the pride and choices that follow it, bringing to the audience’s attention the fact that true courage is choosing the right way for a safer future, and real courage is to choose to be gun-free.
Creative Director / Flonia Vasia Gjollma
Art Director / Nertila Pere
Account Manager/ Pavlo Lera
Client Service Director / Çeltina Lloshi