For the fourth year in a row, McCann Tirana was chosen to be the communication partner of AADF, the Albanian-American Development Fund, to curate the creative of its annual report.
AADF Annual Report 2020 came with an innovation: apart the traditional printed report, this time the relevant and interesting data was also highlighted through an interactive digital format.
Although 2020 was tough on everyone, it didn’t stop AADF from carrying through with its commitment in a wide range of fields- cultural, social, touristic and economic. For our creative team, it was paramount to draw up a meaningful narrative of AADF achievements in this very difficult period of time.
Our bold approach for the data visualization builds on geometric shapes and flaring images, so that even the smallest detail won’t escape the eye. Our intention was to create the impression of a mixed media technique applied digitally.
Creative Director / Flonia Vasia Gjollma
Art Director / Nertila Pere
Junior Art Director / Kristi Çunga
Client Service Director / Çeltina Lloshi
Account Executive / Milva Avrami
Head of Digital / Elvin Civici