SQ ENG

Coke and Meals campaign for Coca-Cola brings a fresh new look to the bus stations in Tirana

The latest campaign by Coca-Cola aimed at bringing people together and bridging divides through a good meal and a Coke.
 
To convey this message among several other channels the agency was tasked to bring a refreshed and striking new look for the bus stations in Tirana.
 
Coke and Meals - Bus Stations - Key Visual
 
The agency opted for a total branding of the stations with an additional old school looking roof that resembles the food corners back in the “good old days”. This look makes the stations friendlier and provides a nice visual experience for everyone around them.
 
Fully in line with the brand strategy the messages were delivered successfully and the stations sparked interest and received very positive feedback from all the stakeholders.
 
Coke and Meals - Bus Stations - Branding
 
Coke and Meals - Bus Stations - Theme