Tetra Pak: The safest packaging for UHT milk

Tetra Pak, the multinational food packaging and processing company well-known for its packaging solutions is reviving its stance on the Albanian market.
After a brief restructuring period, the client was looking to launch a coordinated ATL campaign aiming to highlight the UHT treatment and at same time, informing the public on the safety of Tetra Pak packaging as well as the importance of UHT milk.
The message was amplified through a combined approach in TV and print.
While the TV commercial, adapted from the global 'Circle of Protection' campaign, highlights the strongest benefits of the packaging in an elegant and graceful manner, the Print ad aims to create visual impact by putting the message in front and leaving out all clutter.