A sunnier Spring of Francophonie in Albania
McCann Tirana unfolded its creative radiance for the Spring of Francophonie 2018 in Albania, rebranding the yearly occasion with an enhanced Mediterranean touch.
Following on the past inspiring experiences of the agency with international institutions, the French Embassy in Tirana decided to trust McCann Tirana with the creative work for this occasion.
The Embassy sought for a revamp of its visual identity and for an authentic delivery of the core message around its activities. Movies, music nights, plays, culinary exhibitions, art galleries and other events and festivities were at the heart of the program extended over several weeks.
The Agency worked on a fresh Visual Identity, truly representative of Mediterranean Spring. Bright and colorful, a harbinger of flowers and blue skies, the new identity sought to unfold the excitement around the planned spring activities.
A number of executions and adaptations of the key visual were applied to key communication materials, both print and digital, including a practical and charmingly designed brochure that would fit in every pocket or window.