Qafshtama, a charming simplistic label

Qafshtama Water assigned the Agency with a new challenging request. A refreshing look for its new bottle labels.
The label project aimed to give an elegant look that is in line with the new PET bottles recently launched. The intent was to strengthen the brand’s image with a softer visual style and a premium design.
The inspiration for design lines came from the water itself. Qafshtama, being a very light water but also with a rich composition, needed a simplistic and blissful image that also displayed a charming liveliness in its colors. 
Additionally, the health benefits of Qafshtama Water were given a particular emphasis in order to further promote and support product sales and quality standard.
The project included labels for all the bottle formats found in the market 0.5 Liter, 1.5 Liter and 2 Liter bottles both Natural and Sparkling.