“Ki Kurajo”: a call to action for young entrepreneurs

The Albanian Investment and Development Agency (AIDA) launched in October a competition that aimed to spur the entrepreneurship amongst Albanian youth, by promoting young entrepreneurs and creating an environment where promising business ideas come together with financial resources and business contacts.

To this end, the agency task was to prepare and deliver an awareness campaign targeting young adults, both inside and outside of the formal education apparatus. The ultimate goal was to deliver a straight-forward message that was at the same time inspiring, evoked a challenge and provided a backdrop for entrepreneurship.
The visual communicates a direct and challenging message, calling everyone to be courageous and take their steps toward becoming entrepreneurs. The weapons of choice were OOH and digital.