The new All-Purpose Personal Loan from Intesa Sanpaolo Bank Albania
Our latest work with Intesa Sanpaolo Bank Albania comes in the form of their latest offer, the new all-purpose personal loan. The product was designed for individual customers, with the purpose to cover their needs for liquidity and provide a financing method for every purpose the customer can use the amount granted, at their discretion of course.
The task of the agency was to work on a new creative concept, visual style and subsequent preparation of all communication materials for launch.
The creative concept was firmly based on a famous Albanian phrase, used here in the form of an insight: “A good start, half way done”. Under this motto, the communication objectives morphed to introduce and inform the audience about the loan and the main features in a direct and optimistic way, while also building on the functional and emotional values of the product.
Main deliverables extended from branding of branches to ATL and digital communication.
Last but not least, the launch of the campaign marked also the launch of the new brand guidelines for Intesa Sanpaolo Bank Albania, with Albania becoming one of the first countries to adopt them.