Hemofarm: Communicating serious commitment
In October 2012, pharmaceutical company Hemofarm – member of German STADA Group - made its big return in the Albanian market. The company re-launched its corporate brand in the market and expressed its long-term commitment in Albania.
McCann Tirana provided support with PR, media strategy and event management for their presence in an international trade fair for medical and pharmaceutical companies.
The Agency also provided event management and media relations services for a VIP reception with important stakeholders. One important part of the campaign was the media activation plan, where McCann Tirana coordinated a targeted print media campaign and PR coverage.