German October: From walls to bridges
The year 2019 marks the 30th anniversary of the fall of the Berlin Wall. In all these years everyone has understood how important it is to build bridges rather than walls, to connect instead of isolating.
"From walls to bridges", this was the theme of the 13th edition of the German October in Albania, a series of events and activities organized by the German Embassy in Tirana.
For the sixth consecutive year, McCann Tirana was tasked to create the visual identity of the event.
Bridges are the symbol of connection and their purpose is to unite the two parts with each other. Since this year's theme is related to the 30th anniversary of the fall of the Berlin Wall this illustration depicts the real aspect of Berlin and Tirana.
A simple graphic style has been maintained so that the idea of connection is more visible and simple to perceive.
The colors are in harmony with each other, thus giving a calm and positive appearance to the cities.
You can also easily distinguish some of the most famous monuments of Berlin and Tirana, also highlighting their historical values.
The visual key application has been extended to a brochure, which provided the public with all the information for each of the events scheduled in October.
Other applications included posters, roll-up banners, promotional materials, OOH and social media.