SQ ENG

German October celebrates 30 years of diplomatic relations

30 years of diplomatic relations between Germany and Albania is the theme of this year’s German October, a traditional series of events and activities organized by the German Embassy in Tirana. This also marked the fourth consecutive collaboration between the embassy and McCann Tirana, tasked once again to create the visual identity of the event.
 
 
The tailor-made visual style attempts to explore the diplomatic relations landmark by bringing together lively illustrations of some of the most known landmarks from both countries. The message is designed to stand out with clean typography and the visual is further enriched with stylized illustrations of the building, positioned in an isometric view. The colors aim to make the visual more alive and attractive.
 
 
 
Application of the key visual extended to a brochure, under the same well-received format from last year, providing details to all planned activities throughout the month. Other applications included posters, roll-up banners, promotional materials, OOH and social media.
 
 
 
 
Find out more through our latest post on Behance.