Coca-Cola: Kicking off the loyalty program

In early 2013, Coca-Cola and CCBS wanted to make Albania, one of a handful of markets with a customer reward scheme. The loyalty promotion aimed at ensuring a year-round activation of the Client's brands and strengthening brand love.
The client believed that a well-designed and properly implemented loyalty program can play a significant role in all the critical areas of sales. And we couldn't agree more.
Enter Coca-Cola Prix.
With one of the biggest campaigns of the year at hand, the agency was creatively responsible for the complete identity of the Project.
The identity was then extended to all consumer touch-points: from packaging to ATL, BTL, digital, and POS communication.