Coca-Cola: Product Portfolio Photoshoot

With the update of labels and packages and the introduction of the new Fanta Lemon and Cappy Pulpy in the Albanian market, The Coca-Cola Company and CCBS were facing the need to consolidate and unify their product portfolio packshots as well.
The agency was tasked to deliver 75 high quality, beautiful and inviting images of all the company’s products. These packshots were going to be used for both internal and external marketing and advertising communication. Some of the packages needed to be shot both in dry and wet version with water drops.
Having in mind the complexity of the project the agency decided to work with Tomislav Maric, established as one of the best product photographers in the region specialized in the beverages industry photography with a rich experience in similar projects.
The combined experience of the team helming the project coupled with a 39mpix camera and Hasselblad macro lenses, resulted in capturing the required image quality, hereby realizing all expectations. The results were stunning.