Coca-Cola welcomes Euro 2016
Coca-Cola has always been 'the pause that refreshes' for sports fans in over a century. This tight connection with sports extended to the European Championship “Euro 2016”, a competition which marked the first ever participation of the Albanian National football team.
The Coca-Cola campaign aimed to communicate promotional offers and gifts being offered every 24 hours to the consumers, during the entirety of this competition. This local Coca-Cola campaign signified for the arrangement of a 360 degrees communication campaign to take place.
The solution chosen for the promotion involved the creation and management of an online microsite where users could apply for the daily lottery and also be informed on the mechanism of the promotion, gifts to be delivered and the daily updated winner list.
Support materials were also prepared for online communication, OOH, radio and POS.
Following the participation of the Albanian national team in this competition, Coca-Cola became a lead supporter of one of the most beloved areas for the fans: Tirana Fan Zone, a space dedicated to provide the stadium’s atmosphere in center of Tirana, displaying live broadcast of all the games in gigantic LED screens.
Through this campaign, there were many ticket Euro 2016 as well as smartphone winners, and also, Coca-Cola became the identifying brand of Tirana Fan Zone, a space massively frequented during the European Championship 2016.