Coca-Cola connects with Albanians
During the summer of 2013, Coca-Cola launched its “Share a Coca-Cola” campaign in Albania - a campaign which swapped the iconic logo with some of the most popular Albanian names. The initiative enabled everyone to share the pleasure of a Coca-Cola bottle with friends, family, and loved ones.
One of the biggest advertising campaigns of the year was amplified in two TV spots, two radio spots, print, OOH (citylights and wall banners), POS materials and digital. The agency was able to bring some creativity to the table, where it is worth mentioning the radio campaign (concept and realization), influencer packaging and digital.
“Share a Coca-Cola” was also the first campaign to have a wide implementation on Facebook for the brand in Albania. The interaction of local content along with the implementation of premium ads helped push the Coca-Cola Facebook page to 65k followers in a short time, while reaching the highest engagement rate for the whole region during the end of June.