20 Years of Coca-Cola taste in Albania
Coca-Cola Bottling Shqiperia celebrated its 20th anniversary in Albania in May 2014. The Agency was asked to develop the visual identity for the internal and external communication of the anniversary as well as the BTL and PR activities and the production of the branding and stationary materials and event venues.
For the 20th anniversary Visual Identity the agency delivered a Coca-Cola Spirit oriented logo inspired by the new 2020 platform of Coca-Cola. It featured the “20 Vite CCBS” composed around the Coca-Cola Contour bottle.
The Key visual and the Special Edition Can both included the famous Dynamic Ribbon as the heritage of Coca-Cola as a device known through years which in this case is the dominant device. The map of Albania, made by circles as a way to represent “Refreshment”.
The agency implemented the visual identity in all the internal stationary materials as well as all the labels of the CCBS product portfolio.
The celebrating events included a PR conference, a VIP Dinner, a plant visit and a late night party at one of the best clubs in Tirana.
For the closing event on the 19th of May the theme for the 20 years anniversary party was disco style as a universal language of celebrating, having a good night out, dancing, glitters and sparkles. The agency produced and delivered all the necessary elements for a proper celebration of this big occasion.
The invitees included the most influential people from the business and political life in Albania and the region as well as the key figures of The Coca-Cola Company.
Make sure you have a look at the original creative proposal by visiting our offical page on Behance.