Carlsberg: The Beer for football
Carlsberg, the flagship beer of one of the largest brewery groups in the world, wanted to step its game up in the Albanian market. Together with the agency, the brand decided to focus its communication out of home and inside bars and premium HORECAs. Exactly where the action happens.
Fine visuals helped to reveal the key features of this premium beer to an effective Trade Activation Campaign.
The timing was also an important factor in the campaign. Implemented during the Euro 2012 championship, the brand was activated creatively in selected markets and bars. The promotional materials kept the brand relevant and helped it communicate its bond with football.