Bramac: Media Campaign 2012
Bramac, the Austrian company of quality roof systems, was planning for a targeted strategic media campaign in 2012.
Through this campaign, Bramac aimed at increasing brand awareness, creating interest and also at pointing out the supreme attributes and functionalities of its products.
The Agency had to provide a successful campaign by generating positive word of mouth, and to create strong media impact and to generate interest.
In collaboration with Idols & Friends, we realized an integrated media campaign in two waves. Bramac communicated through traditional media for high reach and awareness, and also through PR which informed and generated positive impact on brand.