Invitation to a World of Wine
“Bota e Verës” (eng: World of Wine), one of the earliest pioneers of well-known italian wine brands, planned to present their exclusive partnership with the prestigious Italian group “Grandi Vini d’Italia”.
To this end, the company organized a wine-tasting event aiming to bridge the relationship between the Italian producers and local stakeholders with the secondary goal to push this news further to a wider audience. At the same time, the company was about to launch a promotional campaign that aimed the final consumer, and this was the area where the wide expertise of the agency was much needed.
The communication was made through a booklet that highlighted new products and at the same time presented the company and their brand new store in Tirana.