Abissnet: The irresistible attraction of freedom

In late March 2013, Abissnet was approaching an important milestone for the field of telecommunications in Albania. The client needed an effective communication strategy to tell its existing and potential customers that you could easily switch your landline to a new operator without changing your phone number.

This message was attached to a promotional offer that combined Abissnet's internet service and highlighted the lower prices offered by the Abissnet’s telephony.
The agency’s creative approach was driven towards creativity and minimalism, giving all the space needed to the message of portability, the combined offer and the natural attraction to freedom of choice. In addition to a TV commercial, the communication strategy included other mediums such as print, OOH and web.