Abissnet: The game effect
Abissnet, one of the largest ISP companies in the Albanian market specializing in telephony and internet services, needed to communicate the increase in internet speed and its end-of-year offer.
The Agency creatively executed the message through a playful TV ad that stands out from the traditional end-of-year ads widely aired during this period. Calling on the young target audience to be on the lookout for the Orange Bonuses, the ad turns the Abissnet internet experience into a fun “game.” This Bonus "game," symbolizing the fun Abissnet experience, speeds you up and keeps you online for longer.
The TVC was supported by print and OOH communication.