New look for New Look Tina

We at McCann Tirana have always taken pride in providing our support for interesting and creative Albanian companies. And what inspires us most is uniqueness. That’s what we went for with New Look Tina, a project that completely separates itself from the typical hair salon and always provides something different, something more.
The Agency was tasked with refreshing and upgrading the company’s identity, a brand new logo and other communication materials. The new appearance needed to showcase a higher level of sophistication that best suited the image that this salon deserves.
The approach chosen by the Agency can be described in three simple words: elegant, stylish and chic.
The result was quite fascinating. The colors were turned down to a minimum as black and white dominate with arrogance and fashion.